Instagram is a hot social media platform with more than one billion monthly active users. Those users are more likely to engage with brands than they are on Facebook and other platforms, so that’s plenty of reason for your business to build an active presence and community there.
But, getting started can be tough, and managing it alongside all your other social media can be time consuming. Simply having an Instagram and posting content to it regularly isn’t enough. For success, you must also have high engagement rates.
Engagement on Instagram is about more than likes and comments. While you can buy Instagram likes with instant delivery to help give you a boost, it’s only one piece of the engagement puzzle.
Instagram engagement also looks at views, saves, shares, swipe ups (in Instagram Stories) and direct messages. Views could be views on a video post, views on your Stories, and views on your Stories Highlights.
Let’s take a closer look at the reasons why
scheduling your Instagram posts in advance can help boost your engagement
1. You Can Batch Your Instagram Process
Scheduling your posts in advance lets you sit down once a week or once a month and create the content you want to post.
This way, you’re not struggling to find time every day to post content, and instead, can spend time every day on other tasks related to your Instagram marketing.
Can Post When You Know Your Audience is Active
Using your Instagram Insights data, you can learn about your specific audience. Over time, Instagram will be able to tell you the days of the week and the times of day your audience is most active on Instagram, so you can use this to choose the time your posts should go live when you schedule them.
This way, you’ll get your content in front of your audience when they’re already active, rather than hoping they see it the next time they login.
This kind of rapid engagement within a short
period of time after a post goes live is what helps boost your chances of landing on the Explore tab, which is basically
going viral on Instagram.
Can Focus on Fostering Engagement
You can’t expect to get engagement if you
don’t give it. With your posts scheduled every day, you can spend the time you
would normally spend on creating content for the day on liking and commenting
on posts from other accounts, and replying to comments on your account.
If you don’t take the time to reply to people
when they’ve said something to you, they’ll stop talking to you and your
engagement rates will plummet.
Can Use What You Learn to Build Better Content
Pay attention to your Instagram Insights. Use
what you learn from engagement in the past, to prepare a strategy for better
engagement in the future.
Look at the kind of content you posted, the
hashtags you used, the colors in the photo, the time of day, and the day of the
week you posted. Watch for common threads in the content that received the most
engagement. Use those trends to mimic your past success again, and see if it
Schedule Your Instagram Content
There are several tools you can use to
schedule your Instagram content, so it’s a good idea to try multiple options
and see which one works best for you before you commit to paying for one of
them and using it long term.
- Later: With this tool, you can manage one
profile for Instagram, Twitter, Facebook, and Pinterest for a brand for free.
Once sign up is complete, you’ll be able to drag photos from your computer to
your Later calendar and schedule them to post on your account. Paid plans offer
additional features like hashtag research.
- Hootsuite: With Hootsuite, you can automate
Instagram, Twitter, Facebook, and LinkedIn. The free plan lets you manage up to
three social media accounts with up to 30 scheduled posts at a time. Paid plans
that unlock additional posts and social media accounts start at $19/month.
- Buffer: This tool allows you to connect your
Instagram, Facebook Page/Profile/Group, Twitter, LinkedIn Page/Profile, and
Pinterest for automated management of each account. You can manage up to 10
posts for up to a combination of three (except for Pinterest) accounts for
free. Plans for additional profiles and posts start at $15/month.
- PromoRepublic: This is a scheduler with some additional features. It helps
create, publish, and manage content on social all in one place. You have an
editable content ideas library with more than 100,000 visuals for 15
industries. Stock photos and a graphics editor are build it. It also includes a
tool that helps you choose the best time to schedule your posts for maximum
engagement. Social monitoring features are also available to help you manage
your brand reputation and monitor mentions. You can use it with Instagram,
Facebook, Twitter, Google My Business, and Yelp. Paid plans start at $9/month
after a free trial.
If you’re finding yourself short on time every
day and don’t know how you’re going to properly manage all your social media
channels, scheduling everything in advance can be of great help. And, because
it can help boost your engagement numbers, there’s no reason not to give it a
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