Social Media Image Sizes: A Quick Reference Guide for Each Network

 

Social media image sizes seem to change constantly.

One moment you have the perfect cover page for your account. The next, it’s been resized, and looks all pixelated and wrong.

It doesn’t help that information about official dimensions and image sizes are harder to find than a civil discussion on politics on Facebook.

But not if you consult our guide to social media image sizes first!

Below are the most recent social media image buy dimensions, as of 2019.

Social media image sizes in 2019

Instagram image sizes

Twitter image sizes

Facebook image sizes

LinkedIn image sizes

Pinterest image sizes

Tumblr image sizes

Snapchat image sizes

YouTube image sizes

TikTok image sizes

Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network.

Instagram image sizes

Instagram now supports horizontally and vertically oriented images along with the square images they used to prefer.

This increases your options, but also makes image dimensions a little trickier to get right. Follow these guidelines to make sure your images end up looking their best.

Instagram profile photo size: 110 x 110 pixels

Instagram profile photos need to be 110 x 110 pixels at minimum. They’re stored at 320 x 320 pixels so make sure to upload an image at least that big, to future-proof.

Also, they are displayed as a circle. So make sure any elements you want to focus on in the photo are centered so they don’t get cropped out.

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Instagram feed photos size:

  • Landscape: 1080 x 566 pixels
  • Portrait: 1080 x 1350 pixels
  • Square: 1080 x 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91:1 and 4:5
  • Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Tips:

  • If you want your images to look their best on Instagram, aim to upload an image that is 1080 pixels wide.
  • Larger images will be sized down to 1080 pixels, and images less than 320 pixels will be sized up to 320 pixels wide.
  • If your image is between 320 and 1080 pixels wide, Instagram will keep that photo at its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).”
  • If the aspect ratio of your photo isn’t supported, it will be “cropped to fit a supported ratio.”

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Instagram thumbnail size:

  • Display size: 161 x 161 pixels
  • Recommended upload size: 1080 pixels wide

Tips:

  • For best images: Instagram stores versions of these thumbnails that are as large as 1080 x 1080. To future-proof your Instagram, upload images that are as large as possible.

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Instagram stories image size: 1080 x 1920 pixels (recommended)

Tips:

  • These images are highly dependant on the device that the story is being displayed on (each story is tailored to the resolution of your device) so it’s hard to suggest an exact image size. For best results, upload an image that is 1080 x 1920.

Instagram ads sizes:

  • Landscape: 1080 x 566 pixels
  • Square: 1080 x 1080 pixels
  • Minimum width: 320 pixels
  • Maximum width: 1080 pixels
  • Supported aspect ratios: Anywhere between 1.91:1 and 4:5

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Instagram stories ads sizes: 1080 x 1920 pixels (recommended)

Tips:

  • Because the exact dimensions of stories are highly dependant on the device they’re displayed on, Instagram recommends leaving roughly “14% (250 pixels) of the top and bottom of the image free from text and logos” to prevent them from being covered.
  • Also remember that images that consist of more than 20% text may experience reduced delivery, due to Instagram’s rules around text in images.

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Twitter image sizes

Tweets that include images consistently get more clickthroughs, more likes, and more retweets than non-image tweets. So it pays to get images right on Twitter. If you’re unsure which image dimensions to use, stick to the recommended sizes below:

Twitter profile photo size:

Recommended image size: 400 by 400 pixels
Minimum image size: 200 by 200 pixels

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Twitter header image size: 1500 x 500 pixels (recommended)

Tips:

  • Twitter will accept an image as small as 1024 x 280, but it’s best to use the maximum available size.

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Twitter in-stream image size: 1024 x 512 pixels (recommended)

  • Minimum size: 440 x 220 pixels
  • Recommended aspect ratio: 16:9
  • Supported formats: .GIF, .JPG, .PNG
  • Maximum file size: 3 MB for photos, 5 MB for animated gifs

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Twitter summary card image size:

  • Size: 280 x 150 pixels
  • Supported formats: GIF, JPG, PNG
  • Maximum file size: 1MB

Twitter ad image size:

  • Website card image: 800 x 418 pixels for 1.91:1 aspect ratio, 800 x 800 for 1:1 aspect ratio
  • App card image: 800 x 800 pixels (max 3mb) for 1:1 aspect ratio. 800 x 418 pixels (max 3mb) for 1.91:1 aspect ratio
  • Single and multi-image tweets: Minimum 600 x 335 pixels, use larger images for best results
  • Direct Message card: Minimum width 800 pixels

Facebook image sizes

Facebook updates its design and image dimensions constantly, so the best strategy to use on the platform is to future-proof. Always upload the highest-quality image you can, and stick to Facebook’s recommended file formats for best results.

Facebook profile photo size: 170 x 170 pixels (on most computers)

Your profile picture will display at 170 x 170 pixels on desktop, and 128 x 128 pixels on smartphones.

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Facebook cover photo size: 720 x 315 pixels (recommended)

  • Display size desktop: 820 x 312 pixels
  • Display size smartphone: 640 x 360 pixels
  • Minimum size: 400 x 150 pixels

Tips

  • To avoid any compression or distortion, upload a .JPG or .PNG file (experiment to see which works best) less than 100 KB, and don’t drag to reposition once you’ve uploaded your cover photo.

Resource: More tips on creating great Facebook cover photos.

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Facebook timeline photos size:

  • Recommended size: 1200 x 630 pixels
  • Minimum size: 600 x 315 pixels

Facebook event cover photo size: 1920 x 1080 pixels (16:9 ratio)

Tips

  • Images narrower than 1920 pixels will be enlarged to fit, images wider than 1920 pixels will be cropped on both sides. Images taller than 1080 pixels will be cropped from top and bottom.

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Facebook panorama or 360 photo size:

  • Minimum image size: Facebook says that it should be “30,000 pixels in any dimension, and less than 135,000,000 pixels in total size.”
  • Aspect ratio: 2:1

Tips

  • Facebook automatically recognizes and processes these images based on “camera-specific metadata found in photos taken using 360-ready devices.”

Facebook ads size:

  • Facebook timeline ads size: at least 1200 x 628 pixels
  • Aspect ratio: 9:16 to 16:9

Tips

  • Facebook recommends that you upload “the highest resolution image available” in either .JPG or .PNG format, cropped to a supported aspect ratio. Also remember that images that “consist of more than 20 percent text may experience reduced delivery,” as per Facebook’s text in images rules.

Facebook right column ads size: at least 1200 x 628 pixels, 9:16 to 16:9 aspect ratio

Tips

  • Same rules as timeline images (upload highest resolution possible, keep text to a minimum).
  • Remember that right column ads are a desktop-only format

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Facebook instant articles ads size: at least 1,200 x 628 pixels, 9:16 to 16:9 aspect ratio

Facebook Marketplace ads size: at least 1,200 x 628 pixels, 9:16 to 16:9 aspect ratio

Facebook messenger ads size:

  • Image size: 254 x 133 pixels
  • Image ratio: 16:9 to 1:1

Facebook Stories: 1080 x 1920 pixels (but keep your text within 1080 x 1420)

Carousel photos: At least 1080 x 1080 pixels

LinkedIn image sizes

Pairing your LinkedIn updates—whether it be through your personal profile, or through a company page—been consistently shown to increase comments and sharing on the platform.

Stick to the recommended sizes below for best results, and always make sure to look at your profile and content on multiple devices before finalizing.

LinkedIn profile photo size: 400 x 400 pixels or larger (recommended)

Tips

  • LinkedIn can accommodate large profile photo files (anything up to 8MB) so upload as large as you can to future-proof.

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

LinkedIn profile cover image size: 1584 x 396 pixels (recommended)

  • Aspect ratio: 4:1

Tips

  • Cover photos are cropped differently on mobile and desktop—make sure to view your profile on both kinds of display before finalizing.

LinkedIn company page sizes:

  • Cover photo size: 1536 x 768 pixels
  • Company logo size: 300 x 300 pixels
  • Overview tab image size: 360 x 120 pixels
  • Overview tab cover image size: 1192 x 220 pixels
  • Life tab hero image size: 1128 x 376 pixels
  • Life tab custom modules image size: 502 x 282 pixels
  • Life tab company photos image sizes: 900 x 600 pixels
  • Square logo: 60 x 60 pixels

Tips

  • When posting image updates to your company page, make sure to use .PNG or .JPG images and an aspect ratio of 1.91:1 (1200 x 627 pixel images are ideal).

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Linkedin blog post link image size: 1200 x 628 pixels (recommended)

Linkedin custom image size for sharing a link in an update: 1200 x 627 pixels (recommended)

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

  • When pasting a URL into an update, an auto-generated thumbnail image may appear in the preview if one is available, along with the article or website title. But, you can customize it by clicking the Image icon below the text box and selecting an image from your computer.
  • The image should use a 1.91:1 ratio (1200 x 627 px)
  • At least more than 200px width
  • If the image width is less than 200px, it will appear as a thumbnail on the left side of the post

Linkedin ads size:

  • Company logo size for ads: 100 x 100 pixels
  • Spotlight ads logo size: 100 x 100 pixels
  • Spotlight ads custom background image: 300 x 250 pixels
  • Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Pinterest image sizes

Pinterest profile photo size: 165 x 165 pixels (recommended)

Tips

  • Your profile image will be scaled down to 32 x 32 pixels elsewhere, so make sure to preview on desktop and mobile before finalizing.

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Pinterest pin image size: between 600 and 735 pixels wide, 2:3 aspect ratio (recommended)

Tips

  • Remember that in previews and on boards, pins are 236 pixels wide and cropped vertically (make sure nothing important is cropped out when uploading pins that are particularly long/tall).

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Promoted pins, one-tap promoted pins, promoted app pins size:

  • Recommended size: 1000 x 1500 (aspect ratio 2:3)
  • Minimum width: 600 pixels
  • Minimum height: 900 pixels
  • Maximum height: 2100 pixels
  • Recommended format: .GIF, .JPG or .PNG
  • Thumbnail sizes: 69 x 69 pixels for small thumbnails, 216 x 146 pixels for large thumbnailsPromoted video
  • Aspect ratio minimum: Shorter than 1:2, taller than 1.91:1
  • Aspect ratio recommended: 1:1 for square videos, and 2:3 or 9:16 for vertical videos.
  • Maximum file size: 2GB
  • File type: .mp4, .mov, and .m4v

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Tumblr image sizes

Tumblr profile photo size:

  • Recommended size: 128 x 128 pixels
  • Minimum size: 64 x 64 pixels

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Dashboard view image:

  • Minimum size: 500 x 750 pixels
  • Maximum size: 1280 x 1920 pixels

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Tumblr photo set:

  • One image: each photo 500 pixels wide
  • Two image: each photo 245 pixels wide
  • Three image: each photo 160 pixels wide

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Tumblr images in a shared link or text post:

  • The thumbnail image in a link will display at 130 x 130 pixels.
  • Images in a text post display at a width of 125 pixels, but expand when clicked on.

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Tumblr audio post image size: 169 x 169 pixels

Tumblr ads image size: 1280 x 1920 pixels (recommended)

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Snapchat image sizes

Snapchat ads image size: 1080 x 1920 pixels (recommended)

  • Aspect ratio: 9:16

Social Media Image Sizes: A Quick Reference Guide for Each Network | Hootsuite Blog

Snapchat Geofilter image size: 1080 x 1920 (recommended)

  • Aspect ratio: 9:16

Resource: How to Create a Custom Snapchat Geofilter

YouTube image sizes

YouTube profile photo size: 800 x 800 pixels (recommended)

Tips

  • YouTube allows you to choose different borders for your profile photo. However, the size is always the same. Make sure the focus of your photo is centered for best results.

YouTube channel cover photo size: 2560 x 1440 pixels

  • Minimum area for text and logos without being cut off: 1546 x 423 pixels
  • Minimum dimension for upload: 2048 x 1152 pixels
  • Maximum file size: 6MB

Resource: How to make the best YouTube channel art (plus 5 free templates).

YouTube video size: 1280 x 720 pixels (HD)

Tips

  • YouTube requires videos to be 1280 x 720 pixels in order to meet HD standards. This is highly suggested in order to have good image quality on your video and also attract viewers.

Tik Tok image sizes

Tik Tok profile photo size: 100 x 100 pixels

Tips

  • While 100 x 100 is the minimum image size, we recommend you hit at least 200 x 200 for best quality.

Tik Tok cover photo size: 900 x 300 pixels

Tik Tok video size: 1080 x 1920

Tips

  • The ideal aspect ratio for Tik Tok videos is 1:1 or 4:5

More advice about social media images

Beyond sizes, here are some other important things to know about creating images for social media:

    • Can I Use This Photo on Social Media? Understanding Image Copyright
    • 25 Resources for Free Stock Photos
    • An Epic Guide to Creating Social Media Visuals
    • How to Edit Instagram Photos Like a Pro: A Step-by-Step Guide
    • How to Take Good Instagram Photos

Bonus: Get the always-up-to-date social media image size cheat sheet. The free resource includes recommended photo dimensions for every type of image on every major network.

Don’t feel like memorizing all this info? Easily resize your social media images for publication through Hootsuite Compose, which includes up-to-date image dimensions for every social network.

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The post Social Media Image Sizes: A Quick Reference Guide for Each Network appeared first on Hootsuite Social Media Management.