How to start your first Brand Management campaign successfully

Nowadays information travels at the speed of light.

With the widespread use of the Internet, it doesn’t matter how big your brand is, any company can capture the attention of thousands and even millions people.

Brands have to adapt to the new landscape to stay ahead of the curveand lead those of them who analyze data and track industry insights.

What is brand management?

Brand management is a scope of analytical and planning workflows concerning how your brand is perceived by the market.

All the above mentioned goals require qualitative work with searching, sorting and analyzing the information.

There are different monitoring tools available to help you with data analysis and tracking of mentions.

Below you’ll find five examples of brand management cases that utilize five brand monitoring tools: BuzzSumo, SEMrush’s Brand Monitoring and Social Media Tracker, Mention and Google Alerts.

1. Build relationships with media outlets

Developing relationships with media outlets or bloggers that don’t know your brand is a time-consuming process.

So why not start with those who have already written about you?

Octane AI is a fast-growing startup that has already attracted a lot of attention from the press.

How could they find the most relevant mentions that will give them the opportunity to build relationships with media?

2. Be aware of industry trends

In a highly competitive environment, knowledge of consumers’ insights is a good way to stay ahead of the curve.

Imagine you are a manufacturer of sportswear and are planning to create a new line of athletic shoes.

Start tracking industry-related keywords, e.g., running shoes or athletic shoes.

Mention is a platform that allows you to monitor millions of sources in real time and in more than 40 languages, so you can be sure you won’t miss anything important.

3. Manage and prevent crises

Let’s be honest, no matter how perfect you are, every company can find itself in the middle of a crisis.

And the past month has proved it. Amazon, Cloudflare and Gitlab have faced serious issues that could cost the brand’s their reputation.

How can brand management help you do this?

The best scenario is when you spot a potential crisis situation before it has spread across the Internet.

Google Alerts is a great service for this task, helping you to keep up with what is going on in your industry and react fast.

4. Find new promotional opportunities

New communities and blogs constantly appear on the Internet.

How can you discover new opportunities to promote your brand?

One of the easiest ways is to spy on how your competitors create such opportunities.

You can research their past and current promotional activities, discover their best tactics and find new channels for distributing your content.

Audi, Mercedes and BMW are brands that always have to compete for their target audience’s attention.

Therefore, it’s important for each company to define what content is getting the most shares on social media.